Holiday Letting Trend Report 2025: What Property Owners Need to Know

The holiday letting industry continues to evolve in 2025, offering exciting opportunities for UK property owners, investors, and holiday homeowners. As demand for unique and sustainable stays grows, understanding the latest holiday letting trends is essential for maximising bookings, boosting income, and staying ahead of the competition.

Guest Experience is the New Luxury

Modern travellers are prioritising comfort and experience. To meet rising guest expectations, successful holiday let owners are upgrading properties with spa-style bathrooms, smart technology, and thoughtful touches such as plush towels and robes. At Vision Linens, we’ve seen a sharp rise in demand for luxury hotel-quality linens to take standard holiday lets to the realm of the 5 star stay. Purchasing durable linens that wash well helps to provide this extra luxury, without a hefty additional price tag. 

Sustainable Holiday Letting

Sustainability is more than a trend—it's a booking driver. Eco-conscious guests are seeking holiday lets with sustainable features, such as energy-efficient appliances, locally sourced amenities, and eco-friendly linens. Vision’s range of biodegradable cotton towels and energy-efficient bathrobes supports environmentally responsible hosting. 

If you'd like to look into energy efficient and recycled linens you can check out our eco-pure range here.

Technology is Transforming Operations

Holiday let management in 2025 is powered by smart technology. From automated guest messaging to dynamic pricing tools, property owners are using tech to streamline operations and increase occupancy rates. Integrating guest feedback, ratings, and online booking platforms is also key to boosting visibility and credibility Social Media is still a key player in bookings, guests who share their experience with personal recommendations generate further interest in properties that stand out, particularly in uncommon destinations. 

Strong Financial Returns in Popular Regions

Despite economic uncertainties, UK holiday let owners saw an average income of £24,700 in 2024, up from £24,500 in 2023. The most lucrative regions include the Cotswolds and the Lake District, with some properties generating over £29,000 annually (Property Investor Today). These locations attract consistent year-round demand thanks to their natural beauty and heritage appeal.

New Rules and Regulations

The regulatory environment for short-term lets is becoming more complex. In Wales, over 60% of owners report being impacted by council tax changes, while cities across Europe, such as Florence, are tightening restrictions to curb over-tourism (Reuters). Staying compliant and informed is essential to protect income and avoid penalties.

Future Outlook for Holiday Lets

The holiday let market is forecast to grow steadily throughout 2025. Properties that offer comfort, sustainability, and memorable guest experiences will outperform the competition. With expert support from Vision Linens, hosts can upgrade their amenities and align with key trends to secure repeat bookings and 5-star reviews.

Looking to elevate your holiday let? Discover Vision Linens’ premium spa and bathroom collections designed for discerning guests. Visit visionlinens.com to explore our sustainable and stylish range.